As a concept, the Speciality Beer House is innovative… As an example, The Golden Pheasant is outstanding! In 2007, Charles Wells Pub Company launched the first two pubs in a new development concept known as the “Speciality Beer House”.

The Bedford Arms (Bedford) and The Golden Pheasant (Biggleswade) were refurbished under the Speciality Beer House identity and provide a celebration of beer, with an unrivalled choice of beer styles for consumers. They demonstrate excellence in all areas of cellar management and alcohol retailing and offer the chance for beer lovers and novices, male and female, to explore the different ranges of beer available.

The Speciality Beer House isn’t just about making beers available, as the offer and service are an important element of the concept. Certain criteria have been established to ensure the Speciality Beer House delivers what consumers want and, in turn, help our retailers run a successful business operation Guidelines for operating a Speciality Beer House include achieving cask marque accreditation and working closely with CAMRA. They should also provide a good range of bottled beers from Britain and overseas, offering a range of fruit and wheat beers, ciders and perrys with the licensee and bar staff all demonstrating a good knowledge of, and passion for beer. A further benefit for consumers who are unsure of where to start their journey of beer appreciation, is the opportunity to try a sample before they buy. Here at the Golden Pheasant, we welcome our customers to taste the beers!

The Speciality Beer Houses present the range of fabulous beers brewed in Bedford by Wells & Young’s Brewing Co Ltd but as licensees, we also have the option to incorporate a diverse selection of other beers selected from independent and micro breweries to compliment the range, something which we take very seriously and take great care to do with a careful eye for detail and flavour. The interior of the Golden Pheasant compliments the Speciality Beer House identity by being decorated in a traditional, comfortable, easy style with simplicity that makes everyone feel instantly at home.